Heather told him he was taking the family down a rabbit hole from which they could never return, which inspired the brand's name, "Rabbit Hole." Kaveh thought he could bring exciting innovation to the category and create a modern interoperation of bourbon.
Producing an impressive range of award-winning spirits, their bourbon and rye whiskies, as well as a gin and vodka expression, are all 100% Kentucky-made. You won't regret going down this rabbit hole.
Sour mash (or sourmash) is a process used in the distilling industry that uses material from an older batch of mash to start the fermentation of a new batch, analogous to the making of sourdough bread with a starter.
Rabbit Hole Heigold is the most popular Kentucky straight bourbon whiskey offering from the company. It honors Christian Heigold, a German stonecutter that settled in Louisville before 1850. It's a 95 proof bourbon with a mash bill that consists of 70% corn, 25% malted rye, and 5% malted barley.
Rabbit Hole Heigold high rye double malt bourbon is carefully created using a mash bill made up from 70% corn, 25% malted German rye, and 5% malted barley. This unique blend of grains gives the whiskey an underlying sweetness, while the generous amount of rye adds hints of white pepper.