Appearance:
Glistening in the glass with a crystal-clear brilliance, White Rum Huihui sets the stage for an inviting and pure drinking experience.

Nose:
The aroma is a delightful dance of sugarcane sweetness, inviting you to a tropical paradise. Notes of fresh cane juice mingle with a hint of pineapple and a subtle floral essence, creating an enticing bouquet that promises a refreshing journey.

Palate:
Upon the first sip, Huihui reveals a vibrant and lively character. The initial sweetness of molasses transforms into a medley of citrus flavors, dominated by zesty lime and a touch of tropical pineapple. The palate is clean, crisp, and exceptionally smooth, making it a versatile companion for various cocktail creations.

Finish:
The finish is refreshing and leaves a subtle sweetness lingering on the palate. A hint of coconut adds a tropical nuance, contributing to the overall balance of this well-crafted white rum.

Steve Jefferson and his wife Jackie, both born and raised in Hawai'i, were sailing around the Caribbean with their two small children. While ashore on the French island of Martinique, they had their very first taste of Rhum Agricole – rum made from fresh-pressed sugarcane juice instead of molasses.
The distillery never uses any post distillation processing, ensuring all of the products are free of sweeteners, flavors, or coloring, resulting in a family of gluten free, sugar free, and 0 carb rums.
Named by Wine Enthusiast as a “Top 100 Spirit”, our signature rum is one of the rarest rums in the world. We make it from the fresh juice of estate-grown Hawaiian heirloom sugarcane (kō) on our farm in Kohala, Hawai.The traditional history of modern-style rum tells of its invention in the Caribbean, in the 17th century, by slaves on sugarcane plantations, who discovered that molasses, a by-product of the sugar refining process, could be fermented into alcohol, and then distilled.
Kuleana is a Hawaiian word roughly translated as responsibility and privilege. It refers to the idea that each person has both responsibility and privilege to care for and protect the land and the community to which they belong.First things first, put simply rum is made from sugar cane. In fact, it's made from 100% cane product. This includes raw cane juice, white or brown cane sugar, cane syrup, evaporated cane sugar and cane molasses.
On neighbor islands, there's also a variety of Hawaii distilleries and wineries that offer tours and tasting rooms. Think Ocean Organic Vodka (Kula Maui), MauiWine (Kula, Maui), Kōloa Rum (Lihue, Kauai), and Volcano Winery (Volcano, Big Island), to name just a few.After five to six days in fermentation, the resulting “wash” is transferred to our 500-gal pot still, where the liquid is heated to separate the alcohols. The still converts the alcohols to vapor form and then returns it to liquid through a condenser.