James Harden, a 10-time NBA All-Star and influential figure in fashion and culture, aimed to enhance the accessibility, diversity, and inclusivity of quality wine. His aspiration was to share his personal wine journey with fans globally. Through a collaboration with the renowned wine brand J-Shed, James worked with expert winemakers to craft the perfect wine style for his inaugural signature collection – the J-Harden x J-Shed wines. The collection introduces a California Cabernet Sauvignon and a California Red Blend. James expresses, "Whether you're a wine novice or an experienced enthusiast, I believe you'll cherish these wines as much as I do."

The wines boast a rich deep ruby red color, accompanied by intense aromas of cranberry, strawberry, and cedar. This medium-bodied wine features jammy and intense flavors of strawberry and cranberry, smooth tannins, and a medium finish.