The Sazerac Company has its main office in Louisville, owns Buffalo Trace distillery and bourbon and produces Fireball, a well-known brand of cinnamon whiskey. Sazerac has been accused of mislabeling its bottles by Anna Marquez, a resident of Cook County, Illinois.Platinum 7X is carefully crafted from 100% American Grains and proudly made in the USA. It is distilled seven times for exceptional purity and a consistently smooth finish, making it perfect for sipping chilled or for mixing in cocktails.
Fireball Cinnamon contains no whiskey at all. Instead, it's a malt liquor flavored with sweeteners and natural whiskey flavor, along with other natural flavors (like cinnamon).Platinum 7X was first conceived to deliver an American-made vodka with a smooth, clean and crisp style. With great care and meticulous detail, the Platinum team has been able to craft something truly exceptional. Platinum 7X is distilled seven times from high-quality American grain.
Commonly mistaken for whiskey, Fireball is actually a “specialty” distilled spirit. For a spirit to be officially deemed whiskey, it must be at least 40 percent alcohol by volume — Fireball falls just short, clocking in at a lower 33 percent ABV.